Guinness.com The World of Guinness: Beers, Experiences & More | Guinness EN

/100

User Experience 72/100

Mobile 31/100

Guinness.com is the official website of the iconic Irish stout, Guinness. The site has a sleek and modern design, with deep black and white colors reminiscent of the dark, rich pour of a pint of their famous beer. The site is hosted by ULTRADNS, which is owned by NeuStar, Inc., and the top-level domain is a .COM.

Upon arriving on the site, visitors are greeted with a full-screen video background featuring a rich pour of the black stuff. The video then fades into a homepage displaying the menu options for Explore, Our Beer, Brewery, and Store. The menu is simple, easy to navigate, and reinforces the overall modern design of the site.

The Explore section is dedicated to Guinness culture and highlights events, music, and food that are a match made in heaven when paired with a pint of Guinness. This section also features an extensive library of beer cocktail recipes and a blog that provides insight into Guinness history, events, and people.

The Our Beer section is focused on telling the Guinness story and highlights the four essential ingredients of their famous stout, barley, hops, yeast, and water. Visitors can learn about the brewing process, the history of the Guinness brewery, and even virtually pour their own pint of Guinness through an interactive quiz.

The Brewery section is a guided tour of the Guinness brewery in Dublin and features an interactive map of the brewery, as well as information about tours, events, and the Guinness Storehouse. The Store section is where visitors can purchase products related to Guinness from apparel to glassware and gift cards.

Overall, Guinness.com is a family-friendly website, with no offensive or controversial content. The website is appropriate for all ages, and the focus is on the culture, history, and enjoyment of a long-standing and iconic beer brand.

There are areas of opportunity for improvement on the site, particularly in regards to its PageSpeed Insights Scores. The speed score of 40 out of 100 is below average and could cause frustration for visitors using slow internet connections. The mobile score is also low at 31 out of 100, which means the site is not optimized for mobile users. The user experience score of 72 out of 100 is satisfactory, but there is still room for improvement.

In conclusion, Guinness.com is an excellent website that does an exceptional job of telling the story of Guinness, the people, and the culture surrounding this iconic beer.